The Growth
Journal.

In 2025, brands are choosing engagement like shares, comments and saves, but in the process of creating viral content and trending on social media, they

Earlier, SEO was about keywords, algorithms and rankings. The changing guidelines always affect the SEO strategy of companies as they compete in the race to

Brands are increasingly fighting for Millennials’ and Gen Z’s attention in this competitive marketplace, where being data-driven is no longer enough. The winning brands are

Since the introduction of AI and platforms like ChatGPT, agencies are turning their original voice into robotic punchlines that don’t connect and don’t drive results. 

Gen Z is the most blunt, busiest, hyper-distracted and most unpredictable consumer group brands have ever marketed to.  Catching their attention requires significant effort, not