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Marketing

The Social Media Glow-Up: What Engagement Looks Like in the Post-Trend Era

We’ll begin with a brief scenario of “viral trends” on social media that highlights what brands are doing vs what they should be doing. A

Marketing

Content Fatigue Is Real – Here’s How to Create That Still Hits

The digital landscape is filled with content that never gets a second glance. The internet is overflowing with content. Every keyword you use pulls some

Marketing

Clicks Are Cheap – Connection Isn’t: Building Emotional SEO

The marketers are always running behind numbers, chasing clicks, tracking conversions, rankings and CTRs. The intense competition in the market tells us one thing straightaway

Marketing

The Death of Boring Ads: How Creativity Became the New Conversion Metric

Many brands, when they hear ‘performance marketing,’ think it’s about numbers and analytics only. Performance marketing in 2025 has evolved from what it was before

Marketing

The Science of Going Viral (and Why It’s Not Luck)

When a reel or Instagram post goes viral, the very first instinct we have is, “We got lucky”. Isn’t it? But is it really luck?

Marketing

Search Like a Human: The New Era of Conversational SEO

Brands must understand that keyboard-stuffed paragraphs are not working anymore, so writing stiff content focused only on gaining traction is not a strategic step in

The Growth Journal.

The Social Media Glow-Up: What Engagement Looks Like in the Post-Trend Era

Content Fatigue Is Real – Here’s How to Create That Still Hits

Clicks Are Cheap – Connection Isn’t: Building Emotional SEO

The Death of Boring Ads: How Creativity Became the New Conversion Metric

The Science of Going Viral (and Why It’s Not Luck)

Search Like a Human: The New Era of Conversational SEO

The Growth
Journal.