{"id":5510,"date":"2026-01-30T08:28:36","date_gmt":"2026-01-30T08:28:36","guid":{"rendered":"https:\/\/vom.vlcare.com\/webnewvom\/these-ads-are-stealing-the-spotlight-using-5-simple-steps\/"},"modified":"2026-01-30T08:28:36","modified_gmt":"2026-01-30T08:28:36","slug":"these-ads-are-stealing-the-spotlight-using-5-simple-steps","status":"publish","type":"post","link":"https:\/\/vom.vlcare.com\/webnewvom\/these-ads-are-stealing-the-spotlight-using-5-simple-steps\/","title":{"rendered":"These Ads are Stealing the Spotlight Using 5 Simple Steps"},"content":{"rendered":"\nIt\u2019s not the free giveaways, offers and rewards that steal the spotlight in ads; it\u2019s your compelling hook, value-driven messaging and overall product presentation that attracts customers. You can create different kinds of ads, be it for social media platforms, video ads, carousel (post) ads, <\/span>reel ads for Instagram<\/span><\/a>, etc. Customers notice the value-driven messaging in the ads. In addition, creativity plays a major role.\u00a0<\/span>\n\nCreative ads engage customers and drive conversions to a great extent. Some popular ad campaigns in the past run by Nike, Pepsi, Apple, etc, are some of the prominent examples of what value-driven messaging looks like. In this blog, we will look at the primary factors that play a crucial role in the success of ads. Which ads steal the spotlight and attract customers depends on certain factors that we will discuss in this blog. So let\u2019s dive right in.<\/span>\n

Top 5 Factors That You Shouldn\u2019t Miss When Creating Advertisements<\/span><\/h2>\nHave you seen the recent ad \u201c<\/span>FUNNY HEIST<\/span><\/a>\u201d by Bewakoof, a prominent fashion brand in India, yet? It is something you wouldn\u2019t want to miss if you are an aspiring advertiser.\u00a0\u00a0<\/span>\n\nThe ad features multiple shoppers in the store who can pick anything for themselves for free. Shoppers rush to the aisle and select clothes in a rush. There is an announcement in the background that says shoppers aren\u2019t allowed to laugh till their shopping is complete. The ad also features a stand-up comedian who interacts with the customers at the aisle and at the counter. All shoppers who laugh at the comedian\u2019s jokes are eliminated from the round and cannot receive free clothes. This compelling ad delivers a happy and fun experience to viewers, which is not only exciting to watch but also creates a lively experience for them.\u00a0<\/span>\n\nThe scene setting for the ad is done with loud yellow colours in the background. Yellow colour is Bewakoof\u2019s brand identity. The ad setting is simple yet creative. It is something that customers can relate to well. The ad itself is created in a fun spirit where customers try really hard not to laugh and react to the comedian\u2019s jokes, but in the end, they give up. The entire setting feels genuine, and the comedy seems real. Even if it\u2019s not, it has served its purpose by engaging customers and delivering their key message to grab as many pieces as you can before their sale is over.\u00a0<\/span>\n

Let\u2019s Look at the Factors that Make Customers Resonate With Your Ad\u00a0<\/span><\/h3>\n

#1: Creative ads are one thing; Bring Personalisation to Your Ad<\/b><\/h4>\nEvery brand aspires to create as compelling and <\/span>attention-grabbing ads<\/span><\/a> as they can to really optimise their ad budget and attract the right audience. Highly creative ads lead to improved customer engagement and conversion. However, if every brand serving in the clothing industry is offering compelling ads, how come one brand attracts more customers than the other? This is possible by personalisation. Personalisation is offering something viable to your customers that they can relate to and get easily engaged because it matches their preferences and interests. You should use customer data to understand their behaviour, preferences and interests so that you can deliver something worthwhile to enhance engagement and convert into leads.\u00a0<\/span>\n

#2: Creating Shareable Content<\/b><\/h4>\nYour ad shouldn\u2019t follow those traditional hooks and flows that have become repetitive and boring for most customers. What you need is a compelling storytelling approach that you can connect with customers at their level and also compel them to try your products or services. Employing storytelling techniques in ad development will help you gain customer traction who can relate to your ad.\u00a0<\/span>\n

#3: Create Mobile-First Ads<\/b><\/h4>\nYour ads shouldn\u2019t be limited to only one platform. You should invest in creating ads which can fit well to different orientations, like portrait and landscape. Moreover, your ads should be designed with a mobile-first approach. Since a lot of users today use mobile phones for every little activity, showing advertisements on mobile phones, be it in a browser or on a social media platform, should be done efficiently. The ads should have interactive features so that they can keep users engaged.<\/span>\n

#4: Collaborate with Influencers to Create Ads<\/b><\/h4>\nCollaborating with Influencers for advertisements will help you create a buzz for your brand and get more eyeballs. One of the top reasons behind collaborating with influencers is that they have already established trust among customers, which can help you gain traction from their follower base and acquire new customers.\u00a0<\/span>\n

#5: Use Create Messages and Tone<\/b><\/h4>\nUse compelling and creative tone while delivering the brand\u2019s message through ads. Your messages should show a quirkiness and an <\/span>attention-grabbing hook<\/span><\/a> so that viewers are compelled to browse more products of your brand.\u00a0<\/span>\n

To Sum Up<\/span><\/h2>\nApart from the factors that we discussed above, authenticity also plays a crucial role in grabbing attention from the Gen Z and millennial population. Keeping authenticity and genuineness in ads is important too, so that viewers can relate to the brand. You should keep the brand\u2019s message simple yet effective. By adding creative elements and using the brand\u2019s identity system to create compelling ads, you can grab the audience\u2019s attention and achieve more conversions. VerveOnlineMarketing, a leading<\/span> performance marketing company in India<\/span><\/a>, can assist you in creating a consistent brand identity and developing creative ads to reach the potential audience.<\/span>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not the free giveaways, offers and rewards that steal the spotlight in ads; it\u2019s your compelling hook, value-driven messaging and overall product presentation that attracts customers. You can create different kinds of ads, be it for social media platforms, video ads, carousel (post) ads, reel ads for Instagram, etc. Customers notice the value-driven messaging […]<\/p>\n","protected":false},"author":1,"featured_media":5511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"\nThese Ads are Stealing the Spotlight Using 5 Simple Steps - Verve Online Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vom.vlcare.com\/webnewvom\/these-ads-are-stealing-the-spotlight-using-5-simple-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These Ads are Stealing the Spotlight Using 5 Simple Steps - Verve Online Marketing\" \/>\n<meta property=\"og:description\" content=\"It\u2019s not the free giveaways, offers and rewards that steal the spotlight in ads; it\u2019s your compelling hook, value-driven messaging and overall product presentation that attracts customers. 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