Are you investing a lot in designing ad creatives that do not offer any value to your brand? Brands design creatives for social media highlighting their product features, benefits, their value-adding services, offers, discounts and whatnot. But did you ever consider sharing the most genuine form of content, which can speak for itself? You don’t […]
Are you chasing vanity metrics like views, likes, and comments on your ads and social campaigns that don’t actually lead to conversion? Vanity metrics do not provide anything meaningful in return, such as leads and conversions. In performance marketing, there are several data points which do not provide any valuable information about your campaign performance, […]
Have you ever heard the story of a rabbit and a tortoise? That’s performance marketing and growth marketing for you. Growth marketing is a slow and steady process that leads to long-term, sustainable business growth. Performance marketing, on the other hand, captures a quick sale or conversion. It’s more of a short-term marketing strategy to […]
Ever seen a business that isn’t doing any kind of marketing and yet their sales are off the roof? It’s rarely possible. Marketing is a boon for every industry, no matter the size and scale of your business. But setting realistic marketing budgets for your campaigns is important to reach a wide audience. By “realistic”, […]
Performance Max Campaigns are the next big thing in PPC (Pay-per-click). Performance Max campaigns are the goal-based campaigns launched by Google whose focus is on maximising your ad’s performance. It uses artificial intelligence and machine learning for optimising the ad campaigns with the goal of improving your overall conversions. Now you can run ads across […]
A landing page is where you redirect your customers from a marketing campaign. A landing page is a distinct standalone webpage that includes critical elements like CTA, clear marketing copy, primary form, clear messages, secondary CTAs and compelling headlines. For many performance marketing companies in India, landing pages are a go-to growth marketing strategy to […]
A good brand story doesn’t require a massive production budget or celebrities. All you need is a clear message. Some empathy and the ability to sound human, not a machine. When it comes to storytelling advertisements, brands should begin with the feeling and not with the product. Your focus should be on developing relatability. You […]
By performance copywriting, we mean conversion copywriting. Consider it like your digital salesperson. Conversion copywriting is a strategic message you craft for your audience. They are appealing with the capability to hook viewers and transform them into committed customers. Your conversion copywriting focuses on converting general viewers and casual browsers. It is not just a […]
At some point, every business needs paid advertising to attract a larger audience. Paid ads are a medium through which businesses can improve their brand visibility. But often, brands get stuck as they don’t know when they should invest more in paid advertising. In this article, we will understand how brands should determine when they […]
First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales funnel, your marketing campaigns may not fulfil their purpose at all. If you hit the customers directly with “BUY […]
