Influencer whitelisting allows brands to run paid ads using the influencer’s account handle. Unlike influencer marketing, where creators upload posts related to the brand, in influencer whitelisting, brands are hitting the publish button. By boosting posts on an influencer’s account, brands get the leverage of the influencer’s followers. Along with this, they have control over […]
YouTube is one of the most powerful and popular platforms for advertising. Having more than 2.7 billion users who are active on the platform, YouTube is generating over $40 billion in its ad revenue, which makes it a highly versatile and optimised platform for running ads. If you are a digital marketing company, you must […]
Among many use cases of ChatGPT, did you know its most prominent use is in creating ad creatives? ChatGPT is a widely popular application area of artificial intelligence (AI) that is a large language model (LLM). It’s a conversational tool that uses Natural Language Processing techniques to create human-like responses. Developers train ChatGPT model on […]
Many digital marketing companies have no idea about what they need to consider to scale their Google Ads. All they have is a creative, a brand message and some budget to push their products to customers through Google ads. Without checking the analytics and the measurable results, blindly putting all your marketing budget into Google […]
Many digital marketing companies struggle to make their ad creative stick. Your ad creative will reach the target audience according to your targeting strategy, but how you make it stick with the audience and get conversions is completely up to how visually appealing your ad creative design is. Ad creatives include textual and visual elements […]
Every business aims to grow and acquire more customers over time to meet its organisational goals and fulfil its objectives of becoming better than its competitors. But can every business handle 10X growth? What do you mean by 10X growth? It’s when your business grows in capital, technology, people and resources that leads to increased […]
Google Ads remains one of the major platforms, offering a wide reach to the audience. Pay-per-click (PPC) advertisements create immediate business opportunities by driving more traffic and conversions. However, how you run ads using PPC is everything. If your targeting is wrong, your ad may not reach potential customers for your business. If your ad […]
Tier two and tier three cities are presenting a wide opportunity for performance marketing companies to acquire new customers and reach a potentially growing market. The growth of digital transformation in tier-2 and tier-3 cities is due to the improved internet connectivity, affordable mobile devices, social media influence and rising government initiatives. The initiatives like […]
What do you understand by emotional design when it comes to creating thoughtful and meaningful advertisements? Emotional design is the aspect of storytelling where you can touch a nerve in customers’ minds through your creativity in ad design. The main aspect of emotional design is storytelling. Storytelling focuses on visuals like layout and colour, along […]
Advertisements have two most iconic aspects that make them work – Appeal and Persuasion. Some advertisements are so appealing that they create the fear of missing out in customers. Appealing ads drive customers to purchase, while persuasive ads let customers understand their pain points. Without the right marketing and advertising, your business will face friction […]
