Do you agree that advertising in 2025 has changed so much that we don’t even remember what advertising looked like 10 years before? There are significant changes in meta advertising as well, which isn’t what it used to be back when it was called “Facebook Ads”. However, with rising businesses, the only way to reach […]
Performance marketing is an umbrella of different marketing channels that focus on providing your business with instant growth and visibility. In 2025, customers are aware of what they want and what they don’t. To meet their expectations, it is important that you first establish various channels to market your products. If your products, services or […]
Suppose a customer lands on your website, saves the product to the cart and leaves. Alternatively, suppose a customer interacted with your ad on social media but did not complete any desired action. You can learn from customer engagement that they are interested in your product and are likely to make a purchase. It is […]
Are you investing a lot in designing ad creatives that do not offer any value to your brand? Brands design creatives for social media highlighting their product features, benefits, their value-adding services, offers, discounts and whatnot. But did you ever consider sharing the most genuine form of content, which can speak for itself? You don’t […]
Are you chasing vanity metrics like views, likes, and comments on your ads and social campaigns that don’t actually lead to conversion? Vanity metrics do not provide anything meaningful in return, such as leads and conversions. In performance marketing, there are several data points which do not provide any valuable information about your campaign performance, […]
Performance Max Campaigns are the next big thing in PPC (Pay-per-click). Performance Max campaigns are the goal-based campaigns launched by Google whose focus is on maximising your ad’s performance. It uses artificial intelligence and machine learning for optimising the ad campaigns with the goal of improving your overall conversions. Now you can run ads across […]
By performance copywriting, we mean conversion copywriting. Consider it like your digital salesperson. Conversion copywriting is a strategic message you craft for your audience. They are appealing with the capability to hook viewers and transform them into committed customers. Your conversion copywriting focuses on converting general viewers and casual browsers. It is not just a […]
At some point, every business needs paid advertising to attract a larger audience. Paid ads are a medium through which businesses can improve their brand visibility. But often, brands get stuck as they don’t know when they should invest more in paid advertising. In this article, we will understand how brands should determine when they […]
First and foremost, do you understand what a sales funnel is? A sales funnel is a visual representation of how customers become aware of your brand and progress through to the purchase stage. Without a sales funnel, your marketing campaigns may not fulfil their purpose at all. If you hit the customers directly with “BUY […]
In marketing, we have something called a “Hook”. What do you understand by it? Hooks are not only a fancy opener for a marketing campaign or a video. It is a carefully curated message that marketers design to grab the audience’s attention and keep them glued until the end. The e-commerce industry is progressing immensely […]
